Building brands in partnership with brand owners, distributors, suppliers and agencies that generates a sustainable added value to all parties.
Diversity reduces business risks
At some point the growth opportunity in the home market becomes very limited and costly in comparison to the unexplored opportunities internationally.
Emerging markets are full of opportunities due to the high growth potential, the growing economies, the low cost of entry, the under-developed categories and the limited number of competitors.
Opening new markets increases the brand and the company value which is important in case of a merger or acquisition opportunity arises in the future.
New markets open the door to acquire local successful brands abroad at reasonable costs.
